![]() ![]() ![]() Finally, drag the newly created field to the Values area to add it to your table. Next, enter a name and a formula, then click OK. ![]() On the Analyze tab ( Options tab in older versions of Excel), find and click Fields, Items, & Sets > Calculated Field. CTR, conversion rate, CPA, average CPC…) will necessitate the use of formulas created via the Calculated Field dialog box.īegin by clicking any cell within the table to access the PivotTable Tools menu bar. As a general rule, any percentages or averages (e.g. This functionality is essential when creating reports that include click-through rates, conversion rates, or average CPCs, as pivot tables cannot accurately report these numbers due to averaging errors. Plus, I’ve included gifs galore to provide a more detailed walkthrough of the pointers! Click on each gif to see a larger version.ġ) Use ‘Calculated Fields’ to compute key metricsĪ calculated field utilizes values from other fields to compute any PPC metric you can imagine. The following pointers will teach you how to dominate your data using one of Microsoft Excel’s most powerful features. But stress not, Excel pivot tables are here to help! Whether crafting a report for a client or analyzing what ad text outperforms the rest, pivot tables can help you present and analyze the data in a tidy and logical manner. When faced with a myriad of digital marketing data, a PPC newbie will likely feel fairly overwhelmed-I sure did. ![]()
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